OUR EXPERIENCE AND COMPETENCES
We are proud to say that Brocard Parfums GmbH encompasses a wide spectrum of many decades of experience in all fields of the perfumery business. As we have been active in all key areas of our industry, we have developed a profound understanding of the complexity of the industry and the desires of our customers. This allows us to focus on the decisive factors particularly in all Private Label projects in such a way as to fully and successfully realise the wishes of our customers.
Since 1992, we have acquired extensive experience in the distribution of Western European perfumery products to Russian and Ukraine (MASS MARKET and SELECTIVE).
PRODUCT DEVELOPMENT – PRIVATE LABEL
Our development department has many years of experience in developing new perfumery products.
We offer our customers all steps in the value chain:
- Consultation in selecting fragrances
- Production of the fragrance oils by our industrial partners
- Development of the flacon and the cap (design, production)
- Development of the package (design, production)
- Filling and packaging
We have built our own chain of BROCARD stores in Russian and Ukraine, managed them ourselves over a long period of time and continuously developed them further until selling them.
We operate our own perfume filling factory in Dedovsk near Moscow. In the EU, we cooperate with a variety of external production companies.
SETUP OF SUCCESSFUL RETAIL NETWORKS
1998 – Development of our own retail network in Russia commenced – 25 luxury shops A+ in cities of over a million inhabitants, establishment of a selective portfolio of international brands. Sale of this Russian retail network took place in 2007.